2016–Present
For nearly 11 years, I've helped shape and evolve Explore Digital's creative presence across its brand, website, marketing, and communications. My role has spanned both hands-on design and creative direction. I've established the agency's visual direction, overall aesthetic, persona, and tone, while designing and overseeing creative across digital and physical touchpoints. Depending on the project, I've worked directly on the design and content or directed other designers, reviewing and refining their work to ensure it stayed aligned with the broader creative vision.
Creative Direction
Establishing the visual direction
Over the years, I've shaped Explore Digital's visual language, defining the overall aesthetic, tone, and personality of the brand and evolving it as the agency has grown.
Shaping the digital experience
I lead the creative direction for Explore Digital's website, defining the overall look, feel, content approach, and visual storytelling. The site continues to evolve as the agency grows and priorities shift.
Brand in Practice
Extending the brand across touchpoints
The creative direction extends beyond the website into presentations, advertising, social content, business materials, event collateral, swag, and other physical touchpoints.
Leading production
I manage Explore Digital's production team across design and development, balancing hands-on creative work with direction and oversight. I guide projects, review and refine creative, and collaborate with our developers to ensure the final work meets both the creative vision and technical requirements.
