2016
Jerky’s Gourmet is a San Diego-based beef jerky brand selling primarily at farmers markets and select local retailers. Explore Digital partnered with the brand to refresh its identity, website, and product packaging. I designed a new packaging system for Jerky’s Gourmet, creating a bright, cohesive look across its range of flavors. I also worked directly with the client to prepare the final artwork for print production.
Work Details
The goal was to create packaging that felt more unified while giving each flavor its own distinct personality. I developed a consistent visual system built around bright colors and clear differentiation between products.
Below are examples of the original bag styles.
Design Solution
The final packaging brought the product line together through a consistent visual language while making each flavor easy to recognize. I then prepared the finalized designs for the print vendor and worked with the client through production.
