2021
Razor is a global brand known for its scooters and youth-focused products. Victory Creative enlisted Explore Digital to help develop an updated global website experience that could be adapted across Razor’s regional sites. Working directly with Victory Creative, I developed wireframes and visual mockups for the updated Razor global website. Following their creative direction and Razor’s brand guidelines, I explored ways to make the experience more engaging and visually exciting while showcasing Razor’s broad product range and new releases.
Work Details
Creating a global foundation
The new site needed to establish a flexible digital experience that could carry across Razor’s different regional websites. We explored layouts and content structures that could accommodate a wide range of products while maintaining a consistent brand experience.
Design Solution
Making the product the focus
The final designs created a more playful and energetic experience around Razor’s products, using bold visual treatments and engaging layouts to make the site feel relevant to its younger audience.
Designed to scale
The approved designs provided a visual foundation that could be carried into Razor’s regional websites while accommodating different products and content.
Mockups shown with placeholder imagery; final brand and product photography was to be supplied by Razor.
