Remedy
Website Redesign
2022
Role
Design Lead
Services
Web Design · UX/UI · Visual Design · Design QA
Remedy is a kombucha brand founded in Melbourne, Australia, known for its no-sugar kombucha and focus on making healthy drinks that still taste great. Explore Digital partnered with Victory Creative to redesign Remedy's website as the brand evolved its visual identity and introduced new packaging.
I led the design team responsible for the website redesign, working closely with Victory Creative to translate Remedy's updated brand assets into a cohesive digital experience. I helped establish the initial direction, developed wireframes and concepts, and guided the team through visual design and refinement.
The Challenge
Translating a new look across the digital experience
Remedy was introducing new packaging and evolving its visual identity, creating an opportunity to bring the website in line with the updated brand. The challenge was to translate the new visual language across digital while maintaining a strong connection to the physical product.
Working across creative teams
Explore Digital was brought in by Victory Creative as a design partner. Victory provided creative direction and managed the client relationship, while I led our internal design team and served as the primary design lead throughout the project.
My Role
Led the internal design team throughout the website redesign.
Worked closely with Victory Creative to translate creative direction and updated brand assets into digital.
Established the initial design direction and developed wireframes and concepts.
Worked hands-on with designers through collaborative Figma sessions and design exploration.
Reviewed and refined work internally before it moved to Victory and the client.
Guided the team through visual design and refinement.
Supported design QA through the handoff and development process.
Key Decisions
01. Translating the new visual identity
We used Remedy's updated visual identity and packaging as a foundation for the digital experience, translating typography, color, imagery, and composition into a cohesive website.
02. Keep the product at the center
The new packaging was an important part of Remedy's evolving brand, so we explored product-focused layouts and visual treatments that created a stronger connection between the physical product and the website.
03. Design collaboratively
I hosted hands-on Figma "jam sessions" with the design team to explore layouts, solve problems, and iterate in real time. This collaborative approach helped us move quickly while maintaining a consistent creative direction.
Design Solutions
A bold, visual online presence
The final designs carried Remedy's updated visual language into the website through typography, color, imagery, composition, and product-focused layouts, creating a digital experience that felt connected to the new packaging.
Refining the experience
With the core direction established, we developed the designs across the site, refining layouts and interactions through multiple rounds of internal, agency, and client feedback.
Bringing the work to handoff
Following client approval, the designs were passed back to Victory Creative for final refinement and development. I supported the team through handoff and design QA to help ensure the approved direction carried through implementation.
Impact
A cohesive digital expression of Remedy's evolving brand
Translated the updated brand and packaging into a digital experience.
Established a cohesive visual direction across the website.
Led the internal design team through exploration, refinement, and approval.
Created a foundation for Victory Creative's final refinement and development.
Impact statements reflect design outcomes and project deliverables; quantitative performance outcomes were not provided.