2026
Gold Standard Electric is a family-run, veteran-owned electrical company serving San Diego County. Explore Digital partnered with them on a Google Ads campaign focused on generating leads for EV charger installations. I designed a dedicated landing page to turn high-intent ad traffic into EV charger installation leads. Working from the Paid Media strategist’s campaign outline, I designed the experience, developed the content, and updated the lead form to capture EV charger inquiries.
Work Details
Designing for conversion
The page was designed for homeowners and business owners actively researching EV charger installation. The experience needed to quickly communicate trust, explain the service, and make it easy to get started.
Building on an existing brand
Having previously designed Gold Standard Electric’s one-page website, I was able to extend the existing visual system into a more focused campaign experience.
Design Solution
A focused path to conversion
The landing page combines targeted messaging, trust signals, and a streamlined lead form to create a clear path from paid search to service inquiry.
Early campaign performance
The campaign generated 6 conversions within its first four days, achieving an 21% conversion rate on $200 in ad spend.
