2026
Rudi’s Bakery was evolving its brand to better connect with active, health-conscious adults and families. I partnered with Victory Creative to bring the new identity into a fresh digital experience that felt organic, energetic, fun, and approachable. As Design Lead, I collaborated with Victory on UX and wireframes before taking the lead on visual design across the website. Working within Victory’s creative direction and the new Rudi’s brand, I adapted the visual language and brand assets across the experience. I worked closely with Victory and the Rudi’s team through weekly client meetings, refining designs and maintaining alignment throughout the project. Once complete, the designs were handed off to Victory for development.
Work Details
Translating the new brand
The rebrand introduced organic textures, playful color, and the idea of bread as a canvas for creativity. The challenge was bringing this expressive personality into a digital experience while keeping the content clear and easy to navigate.
Supporting the full journey
Beyond product discovery, the site needed to help customers explore recipes and inspiration, learn about Rudi’s, and find where to purchase products online or in-store.
Before & After
A snapshot of the homepage before and after the redesign:
Design Solution
Bringing the brand to life
I adapted the new visual language across the site, using texture, color, typography, and imagery to create a digital experience that felt true to the rebrand.
Designing the experience
I designed the homepage, collection and product pages, recipes and inspiration, About, Where to Buy, FAQs, Contact, and other supporting experiences, tailoring each page to its content and purpose.
Guiding customers to purchase
Since products weren't sold directly through the site, I designed clear pathways from product discovery to Where to Buy, helping customers find an online retailer or nearby store.
