TranscribeMe
Digital Experience Redesign
2023–2024
Role
Design Lead
Services
UX/UI Design · Product Design · UX Strategy · Design Direction · Design Systems
TranscribeMe provides AI-generated and human transcription services. As the market became increasingly competitive, its digital presence was beginning to feel dated and its user journeys had become difficult to navigate.
I led a comprehensive redesign spanning the marketing website, purchasing experience, and member dashboard. The goal was to create a modern, scalable system that could serve individual customers, businesses, and freelance transcriptionists while providing clearer paths through the experience.
The Challenge
Balancing multiple audiences
TranscribeMe served three distinct audiences, each with different needs and levels of complexity. Individual customers needed a straightforward path from uploading media to purchasing transcription services, while larger organizations needed tools to manage higher volumes of media and ongoing projects.
The challenge was to support these different workflows without creating a fragmented experience.
Modernizing a connected digital experience
The existing digital experience needed a visual and structural refresh. The marketing website, purchasing flow, and member dashboard each played a role in the customer journey, but there was an opportunity to create greater consistency across them.
We needed to modernize the experience, improve usability, and establish a flexible foundation that could support new services, pages, and workflows over time.
My Role
Led the overall design direction across the marketing website and product experience.
Developed UX strategy, user flows, and interaction approaches.
Designed the purchasing experience and member dashboard.
Led hands-on UX/UI, product design, and visual design.
Established reusable patterns and components across the website and product.
Directed supporting designers and reviewed their work to maintain consistency.
Collaborated with stakeholders throughout the redesign and refinement process.
Key Decisions
01. Design around distinct user needs
I considered the different goals and workflows of individual customers, businesses, and freelance transcriptionists, creating clearer paths through the experience while maintaining a connected product ecosystem.
02. Connect the marketing and product experiences
The website, purchasing flow, and member dashboard needed to feel like parts of the same experience. We aligned their visual language, interaction patterns, and user flows to create a more cohesive journey from discovery through ongoing use.
03. Create a consistent system across experiences
Rather than treating the website, purchasing flow, and dashboard as separate projects, I established shared patterns and components that could support a more cohesive experience and future growth.
Design Solutions
A flexible foundation for growth
I introduced reusable components, patterns, and UI approaches across the website and product. The updated visual direction, including brighter colors, refreshed imagery, and a more contemporary interface which created a modern foundation that could evolve alongside new services, pages, and workflows.
A clearer path from discovery to purchase
I redesigned the purchasing experience to support different customer needs, from individuals looking for a straightforward upload-and-purchase flow to businesses managing larger volumes of media and ongoing projects. The experience balanced simplicity with the flexibility needed for more complex workflows.
Connecting website and product experiences
The marketing website, purchasing flow, and member dashboard were designed as connected parts of the same ecosystem. Shared interaction patterns and visual language helped create a more consistent experience as users moved from learning about TranscribeMe to purchasing and managing services.
Impact
A more modern and flexible foundation for TranscribeMe
Redesigned the marketing website, purchasing experience, and member dashboard.
Created a more cohesive experience across website and product.
Established reusable patterns and components to support future growth.
Clarified user journeys across multiple audiences and workflows.
Directed supporting designers to maintain consistency across the redesign.
Launched the redesigned front end with positive client feedback.
Impact statements reflect design outcomes and project deliverables. Quantitative performance outcomes were not provided.