2019
CA Phoenix Ltd. is a custom furniture manufacturer specializing in handcrafted pieces for hotels, resorts, restaurants, and other hospitality spaces. They came to Explore Digital looking for a new website to introduce their company and showcase their work. I led the design team through the website design, working with designers to develop the initial concepts and reviewing their work throughout the project. When the initial homepage concepts weren’t resonating with the client, I stepped in to develop new directions that established the visual approach for the rest of the site.
Work Details
The project began with several homepage concepts developed by the design team. When the client wasn’t finding the right fit, I worked hands-on to explore alternative directions and establish a design they responded to.
From there, I guided the team as they developed the remaining pages, maintaining consistency with the approved direction. Once the designs were finalized, the site moved into development, followed by design QA to ensure the final build matched the approved designs.
Design Solution
The final website created a polished, visual presence for CA Phoenix Ltd., giving the company a clear way to introduce its capabilities and showcase its custom furniture and hospitality work.
